North Star · Monthly Active Linked Customers
In-store → App migration
This month
In-store → App migration
Share of active customers transacting digitally · last 8 months
Monthly app GMV
Gross merchandise value (R millions)
In-store → App migration
Share of active customers · last 8 months
Adoption by brand
Share of active linked customers
Audience split
Active customers by type
Loyalty sign-ups
New enrolments per month (thousands)
Data capture
Transactions linked to a profile
Quotes generated
Mark-up engine · quotes per month (hundreds)
Commercial GMV
Business account spend (R millions)
Find-a-Trade
Verified professionals by category
Marketplace activity
The two-sided marketplace, working
Google Ads
Conversions (app downloads + orders) per month
Social platforms
Reach & engagement · last 30 days
| Platform | Followers | Reach | Eng. |
|---|---|---|---|
| 38,400 | 620k | 4.1% | |
| 26,800 | 540k | 5.3% | |
| TikTok | 19,200 | 880k | 7.8% |
Organic Google (search)
Non-paid search performance
Top queries
- building materials delivery 3,120
- cement delivery cape town 2,540
- hardware app south africa 1,980
- order bricks online 1,610
- thuso app 1,340
Website performance
thuso.co.za · learn more & download the app
Visit → download funnel
↑ Website stats illustrate the Thuso marketing site (an in-scope build) once live — an independent site to learn about Thuso and download the app.